Physcographic Questionaire

1.How old are you?
13- 17 18-21 22+


2.What is your household newspaper?
The sun Independent
Daily mail Daily express
The times The Star

3. What is your favourite type of clothing to buy?
Designer labels High street brands bargain/low cost clothing
Alternative clothing
4.Do you prefer to buy clothes which are designer labels or high street clothing?
Designer labels High street

5. Would you consider your appearance to be an important aspect in your life?
Yes No
6. Would you say music artists who are instrumentally talented appealing to you?
Yes No
7. Is the appearance and attractiveness of an artist a vital aspect to whether he/she appeals to you?
Yes No
8. Which social group/ clique would you class yourself in or what group would you fit in the most with?
Goth chav indie sporty rocker 9
Emo other


9. What social class would you say your family is?
Working class Middle class upper middle class

10. Do one of your parents or both parents have degree?
Mother Father Both none
11. Which the highest paid parent in your family and what type of job does that parent have?
Mother Father
A - Top management: e.g bankers, lawyers, doctors, other professionals
B - Middle Management: e.g. teachers, many ‘creative’ for example graphic designers etc.
C1- office supervisors, junior managers, nurses, specialist clerical staff etc.
C2- Skilled workers, tradespersons (white collar)
D – Semi skilled and unskilled manual workers (blue collar)
E – unemployed, students, pensioners, casual workers


12. Out of the following, what are you more like?: Pick one psychographic term
Mainstreamers: like security and belonging to a group
Aspirers : want status and esteem of others. Like status symbols, designer labels ect. Aspire to have status and control
Succeeders :People who already have status and control. Satisfied
Reformers: Define themselves by their self-esteem and self-fufillment