Monday, 21 June 2010

Pink - CD Cover



Pink

Mise En Scene

The key light is coming from the front to highlight and emphasize her facial expressions. Her eye contact with the audience suggests she is engaged and appears warm and approachable. This is a marketing technique used to draw in the audience as they are more likely to buy a cd cover they feel connected or related to in some way. Her appearance is both girly and punk-like. The colours used are quite bold to again draw the audience's attention. Pink connotes femininity and beauty, however black connotes death and pain. Both colours together contradict each other, whereby the message being portrayed by the artist, Pink is a mixture of semiotics. Her costume is quite revealing, portraying a sexual or flirtacious side of her to draw attention from her male audiences, this also could connote that she is open to the public, she is free for comment or feedback from her target audience.The tattoo on her arm tells me that she knows pain and she conveys herself to be hard-looking and fearless.
She is lying on the sofa, in a relaxed position. Her body language portrays that she cannot be bothered and isn't paying much attention or interest. It also expresses that she is laid back in life and takes things as it passes by.

Copy (Text)

The copy is also in pink to enhance a softer side of her appearance. The copy is written in graffiti to stereotype her as an artist as being quite rough and one of the typical trouble-makers. Evidence of this could be reinforced with lyrics from some of her songs. For example, So What and Funhouse.

(to be continued...)

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